Developed and Launched “Buzz Radar” — Local Reputation Research Tool
FEB has developed and launched Buzz Radar, a localized reputation research tool.
While platforms such as Kaito AI and InfoFi’s Cookie have recently gained traction for information analysis, they still face a major challenge: insufficient localized data, particularly in Asia, making precise analysis difficult.
Buzz Radar leverages FEB’s database of approximately 5,000 smart accounts across China, South Korea, and Japan, enabling the extraction and analysis of the number and attributes of smartphone followers in each region for target projects, as well as mentions related to those projects.
By revealing how a project is currently perceived within each specific market, Buzz Radar significantly improves the accuracy of STP analysis and supports more effective GTM strategy and marketing execution.
Buzz Radar is available free of charge to clients who meet certain criteria.
Marketing support requests are currently accepted by referral only.
