About FEB

FEB Inc. is a marketing support company specializing in the WEB3 and crypto fields, based in Tokyo and established in 2018.

In addition to marketing support, we provide investment and financial advisory services, research, and business development to assist the global success of blockchain projects.

With our intelligent, passionate, and powerful global team, our partner network extends beyond China, Japan, and Korea to include the United States, Europe, CIS countries, Southeast Asia, and Latin America.

MissionStatement

We believe that blockchain technology brings innovation to the world.

Our mission is to foster collaboration within the global blockchain community and contribute to the advancement of blockchain technology. We aim to lead projects to success beyond borders.

We are committed to providing value-added services based on our knowledge of local communities and trends. We strive to support and nurture sincere projects that expand the possibilities of the blockchain world.

News

Services

• Marketing Support

  We provide comprehensive support for projects, from developing to executing marketing strategies. Our strengths lie in strategic design and narrative building based on STP analysis using "Buzz Radar," content strategy, and direction grounded in a database of over 2,000 past promotions.

• Investment

  We invest in tokens for Web3 startups. We also provide post-investment go-to-market support through our FEB network, including FOMOADCHI Ventures—a group of 50 leading KOLs from Japan, China, and Korea with over 1 million followers combined.

• Community Building
  Support

  We develop and execute community management strategies. Our proprietary AI bot, specialized for local communities, enables organic and cost-effective operations. Beyond routine management, we plan interactive initiatives and offline/online events to invigorate communities, supporting their transition to self-sustaining communities.

• Advisory

  Active in the crypto space since 2018, our knowledge and network in Japan, China and Korea will be used to advise on GTM strategy development and implementation, introduce potential local partners, and assist with listing on crypto exchanges.

• Research

  We conduct research on crypto industry trends and market developments, publishing our findings as FEB Marketing Labs. For marketing strategy development, we utilize proprietary tools and databases while also conducting internet and social media research, community surveys, and interviews.

• Business development
  Support

  For blockchain projects, we help to build local alliances and partnerships, as well as to find enterprise customers, leveraging our knowledge of BtoB marketing. We successfully support lead acquisition, nurturing and other CRM measures, up to the "closing" and contract sign support.

Company

Team

• 

  CEO
  Strategic Planner Hiroyuki Sakama

  

  He worked at Nikkei, and experienced managing Omni-channel campaign with Amazon Japan, organizing multiple events, planning numerous media strategies for the clients from various industries. From 2014, the Head of operation at the marketing consulting company, focused on the inbound marketing from Greater China (co-work with Japanese civil services, Railway company, manufacturers). Started to be involved in blockchain related projects from 2017. In 2018 established FEB.

  Languages: Japanese, English, Chinese

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• 

  Head of Communication
  BizDev Lead Tamara Soykina

  

  She was born in Russia, from 2012 living in Japan, while working for Japanese trading company (5 years), business development department of investing company (60 subsidiaries; 2 years of experience). Join FEB to lead the communications with foreign clients. Speaker and moderator at multiple events and discussions in Japan. Crypto-journalist.

  Languages: Russian, English, Japanese

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• 

  China Region Director
  China Partner Relation David Wu

  

  He started his career at a major consulting firm before moving into Chinese affiliated investing company and a venture capital. At FEB, he contributes to the cooperative strategies and development of partnerships with partners and clients in China.

  Languages: Chinese, Japanese, English

• 

  Korea Region Director Chung Jeon

  After graduating from Kyoto University, he began his career as an IT consultant at IBM. He then joined Atlassian as a support engineer for cloud products. At FEB he was responsible for building partner relationships and community management in the Korean market. Gamer.

  Languages: Korean, English, Japanese

• 

  Japan Partner Relation Kentaro Hagita

  

  He started his career at a major Japanese manufacturer, where he worked in R&D and new business development. He has also worked as an educator and an admin for several crypto communities including one of the largest ones in Japan. At FEB, he is in charge of developing and building relationships with KOLs, media and crypto communities.

  Languages: Japanese, English

• 

  China Region Operator
  Community Manager Sharp Ye

  He has been involved in the blockchain industry since 2018 and has worked as an advisor, ambassador, and head of marketing for more than 10 global crypto exchanges and blockchain projects. At FEB, he is in charge of community management and social media marketing in Greater China, and is committed to building a loyal community.

  Language: Chinese, English

• 

  Event Producer
  Korean Partner Relation Joe

  

  Beginning his career in Sony Marketing's Sales Promotion Department, he specializes in event production, particularly in the entertainment field. This includes organizing numerous music events and constructing the indie game area at the Tokyo Game Show, which featured over 100 booths.

  Languages: English, Japanese

• 

  Event Manager
  India, ME Region Director Nao Otaki

  Seasoned marketing direction expert in advertising industry, including with WPP, he has extensive experience in planning and executing conferences and events. He also has extensive knowledge and a strong partner network, having set up a local subsidiary of a Japanese Ad agency in India as its representative.

  Languages: English, Japanese

• 

  Developer Zakhar

  Data & Automation Lead. Leveraging a background in QA engineering and Unity/C# development, I oversee marketing analytics and development projects including bots. Utilizing Python, SQL, .NET, and Excel, I support PR/KOL performance tracking and assist with practical IT strategy within the company.

  Languages: Russian, English

• 

  BizDev Kristina Kovalchuk

  After working as a marketing consultant for the biggest global search engine, she worked for a major advertising agency in digital marketing management for major clients.
  At FEB, in the business development department, she is in charge of reporting, monitoring, and content creation to improve the quality of client services.

  Languages: English, Russian

• 

  Social Media Researcher
  Marketing Planner SO

  Since the dawn of social media, he has been engaged in research on social media-driven promotion planning and cultural development for major corporations. Subsequently, at a leading advertising agency, I continued research into new approaches to social media.
  At FEB, he primarily handles planning the strategy of building meaningful community.

  Languages: Japanese

• 

  Community Manager
  Developer Nico

  

  He began his career as a Web2 engineer and later worked as a full-stack developer on projects such as L1 chains and Web3 payments. At FEB, he handled admin duties related to community management and bot development.

  Languages: Japanese, English

• 

  Global BD
  Contents Creator Chaos

  

  He is one of China’s leading Web3 content creators and KOLs, with hunting over 100 top blockchain projects' airdrops. He has a sharp eye for emerging trends and simplifies complex concepts that resonates with a broad audience. At FEB, Chaos bridges global projects with the Japanese and Korean markets, supporting their local penetration.

  Languages: Chinese, English

• 

  Global BD
  Contents Creator Koob

  

  He is a top-tier Korean content creator and KOL, also a member of 35dao which is a membership Korean crypto friends gathering.
  At FEB, he connects innovative projects with the Japanese and Chinese markets, helping them localize effectively and build sustainable visibility across diverse audiences.

  Languages: Korean, English

• 

  Researcher Tatsuya Owashi

  After graduating from the Faculty of Engineering at Osaka University, joined TIS, where he worked in the Blockchain Consulting Department, conducting research on R3's Corda blockchain and supporting the implementation of blockchain for major companies. At FEB, he is in charge of blockchain-related research and blockchain implementation consulting for enterprises.

  Languages: Japanese, English

• 

  Korea Region Operator
  Contents Creator Pokki

  

  He is crypto researcher tracking the latest global trends in the crypto field. Operates a Telegram group for the Korean community, gaining support through sharing valuable information. At FEB, responsible for research, content creation, and local operations in Korea. Yapper.

  Languages: Korean, Japanese

• KOL Exclusive Cruise organized
  by FEB

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